Barco to install LED displays in Victory Park, Dallas

Barco is to provide over 46,000 OLite 510 outdoor LED modules for the new Victory Park development in downtown Dallas. In what will become one of the largest high-definition outdoor media installations worldwide, eleven individual LED displays will be constructed. The entire project will use four million individual OLITE surface-mount LEDs.

Opening in 2006, Victory Park will mix housing, retail, dining and office facilities with numerous entertainment venues.

The Victory Media Network will include two fixed 20' x 20' tower displays, a digital portal, and eight movable 15' x 26' LED walls (installed in two four-panel groups that face each other across the 60-foot wide Victory Plaza).

The movable media displays will be mounted on rails, and stacked two-on-two. Using the Barco Screen Movement System, the panels can be choreographed individually with discreet video and surround-sound feeds, or locked together to form 30' x 50' HD screens with true 16:9 aspect ratios.

In the open-air Victory Plaza, the Barco LED walls will offer visitors an interactive mix of advertising, education, entertainment and art, and will provide brand advertisers with an opportunity to create unprecedented immersive environments and captivating experiences.

“The project’s biggest challenge was the proximity of the crowd,” said Steve Simard, Barco’s Branding Market Manager for the Media market. “With a maximum viewing distance of 60 feet and sharp viewing angles, Hillwood needed a technology with the highest perceived resolution, and that’s why the OLITE 510 was selected. With the physical limitations in this Plaza, the Olite proved to be the very best for resolution at short distances. Equally important, the OLITE gives this project the cutting-edge display technology that won’t be outdated.”

Did You Like this Article? Get All the LEDS Magazine News Delivered to Your Inbox.

Subscribe to the magazine or email newsletter today at no cost and receive the latest news and information.

 Subscribe Now

Osram launches new RGBW packaged LED intended for entertainment applications

LEDs illuminate Jerry World and the Nashville Predators NHL Arena with sports lighting

IES publishes lighting specification for sports fields and venues

Lumileds announces high-power color LEDs with consistent focal lengths

LED projectors cast new light on the historic Citadel of Bonifacio

IndyCar racing autos will sport LED-based display panels for fan information

LEDs deliver more control and intelligence, as SSL aesthetics and performance advance (MAGAZINE)

Warsaw National Museum preserves art while enhancing mood with tunable lighting

Philips Lighting LEDs will light New York's new Tappan Zee Bridge

SIL keynotes chart course of LED technology and supply, explore expanding applications (MAGAZINE)

Strategies Unlimited tempers LED and SSL projections but remains bullish on sectors (MAGAZINE)

Cooper supplies LED high-bay lighting for University of Illinois gyms

Cleveland Cavaliers light NBA practice facility with GE Albeo LED high-bay fixtures (VIDEO)

Linear Technology announces DC/DC LED driver IC for 80W SSL applications

Matthew Placzek’s LED-lit sculpture 'Spirit' welcomes Children's Hospital patients

Louisville lights Big Four Bridge with dynamic Philips LED system

Strategies Unlimited releases preliminary data at SIL from the 2015 LED Market Report

Strategies in Light to span SSL technology and business domains (MAGAZINE)

NFL Super Bowl viewers will experience the benefits of LED-based SSL

Seattle Mariners retrofit ballpark with LED lighting for the playing surface (UPDATED)







Have a press release or other announcement you'd like to share?

Submit Announcement

Miss a webcast? Watch it in the archives

Copyright © 2007-2014. PennWell Corporation, Tulsa, OK. All Rights Reserved.