The deal with Lumitronix marks a change in Nichia’s strictly-regulated, direct-distribution strategy. Distribution via the Lumitronix website will now provide access for resellers and individual customers to Nichia's products, which has not been possible until now.
Lumitronix managing director Christian Hoffmann said: “The cooperation with the market leader Nichia is a milestone in the Lumitronix company history. After many years of direct distribution, the new orientation is unusual for [Nichia]. We are very happy about being accepted for official distribution in Germany.”
“No customer will experience any disadvantages,” said Christian Hoffmann. “To the contrary: we will expand our services for the purchase of Nichia products. Also, when it comes to prices, existing and new customers will find themselves in the same positive position as former direct customers.”