Verbatim to demonstrate Vx-filter technology for color boosting of LED lamps at Light+Building
Mar 7th, 2016
London, UK: Using proprietary technology from its parent company, Mitsubishi Chemical, Verbatim introduces an innovative filter designed for use with its track lights, and GU10 and MR16 LED lamps to simultaneously boost the colour rendering index (CRI) and vividness of colours perceived.
Verbatim’s Vx-filter delivers precise changes to the spectral distribution curve of existing LED products to ensure that colours and finer details of objects appear as they would be perceived in natural daylight. This improvement in colour fidelity and vividness is a solution that is particularly useful for retailers, museums and hospitality venues in spaces where small differences in colour hues, tints and textures can have a significant impact.
Vx-filter technology allows Verbatim customers the versatility to buy LED lamps and lighting products for an installation knowing that they can be tuned to meet requirements at a later stage. Usually, customers must decide between selecting high efficacy or high CRI retrofit LED products but this new accessory can make both options available.
Made from a bio-based engineering plastic called DURABIO™ developed by Mitsubishi Chemical, the Vx-filter has excellent optical properties such as high transparency and superb light transmission. With an exceptional lifetime of 50,000 hours, the accessory also features high heat and excellent scratch and UV resistance.
“Filters usually filter out something that is unwanted. The Vx-filter technology developed by Mitsubishi Chemical for Verbatim’s GU10 and MR16 LED lamps and track lighting products, ‘filter in’ light that is desired to provide colours being perceived as they would appear under natural daylight,” explains Dick C. Hoogerdijk, General Manager LED EUMEA, Verbatim.
He adds: “Although CRI is increased by the use of Vx-filters, this is not the measurement that is relevant for this type of specialist solution. It is more important to consider the unique characteristics of the light that are adjusted to make objects appear more vivid with high perception fidelity.”
Verbatim will demonstrate Vx-filter technology on Stand F30, Hall 4.2 at Light+Building – one of the world’s largest lighting exhibitions – held from March 13 - 18, 2016 in Frankfurt.
Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.
In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter, and most recently it has launched a range of plastic filaments for the 3D printing industry.
Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK.
Contact:Nayl D'Souza - for Verbatim
+44 (0) 1225 470000
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