Cree signs global distribution agreement with Arrow
Cree's first ever global distribution agreement is with Arrow Electronics, a major electronic components distributor.
Cree and Arrow says that their joint intention is "to accelerate the adoption of solid-state lighting globally by providing superior high-power packaged LED products and services to designers and manufacturers of lighting products".
Cree's XLamp products will now be available via Arrow Electronics' thousands of customer-facing field representatives, applications engineers and technicians in 290 locations throughout the world. Among the Cree products available through Arrow will be the recently released XLamp 7090 XR-E Series LED (see press release).
Arrow's new Lighting Group will support customer design and development activities (see news item). Staffed with regional lighting specialists and lighting applications engineers, the new Lighting Group will provide full system solutions support for optical, thermal, and control electronics design.
"Offering Cree's world-class technology and ground-breaking innovations further demonstrates our commitment to helping our customers accelerate time to market in designing high-brightness and power LED lighting solutions," said Bob Sagebiel, director of lighting business development, Arrow Electronics. "Our customers are at the leading edge of LED lighting designs and this agreement allows them broader access to the products and support they need."
"Arrow Electronics represents the first global lighting distribution agreement Cree has awarded and a milestone in our strategy to grow global sales, marketing and distribution capabilities," stated Bob Pollock, Cree senior vice president, sales.
"With this agreement, Cree is aligning itself with one of the top electronic components distributors in the world and its large base of customers to drive the LED lighting revolution."
Additional information about accessing Cree products through Arrow Electronics may be obtained by calling 1-888-9LIGHT1 (1-888-954-4481) or by email at firstname.lastname@example.org.