DMF Lighting Welcomes Ben Aymami as New Regional Sales Manager

Nov. 1, 2023
Aymami's goal is to utilize his expertise in intelligent lighting to make lighting easy and exciting for dealers.

Custom integration channel executive with intelligent lighting expertise joins the DMF team 

CARSON, Calif. — Oct. 23, 2023 — DMF Lighting, the leader in modular downlighting in the custom integration channel, today announced the addition of Ben Aymami as a new Regional Sales Manager to the DMF sales team. 

Passionate about the customer experience, Aymami's goal is to utilize his expertise in intelligent lighting to make lighting easy and exciting for dealers. He is a dynamic, success-driven, and highly motivated professional with extensive experience in all facets of directing business operations, sales, marketing, supervision trainings, mentoring, and customer service. 

"We are excited to welcome Ben to our sales team," commented Mike Libman, National Sales Director, Residential Systems, DMF Lighting. "His professionalism, positive attitude, and a commitment to excellence is the perfect complement to our organization's track record of amazing growth and success. Ben shares the same sense of responsibility and leadership qualities required to maximize sales-related objectives for DMF's portfolio of award-winning products and solutions." 

Aymami's Denver-based career includes his most recent responsibilities as a Regional Sales Manager with American Lighting where he contributed to the successful launch of the custom integration division. His background also includes building professional relationships with retail partners at Comcast and Cricket Wireless. 

"I am looking forward to learning and growing with DMF Lighting while providing our business partners with exceptional products and unmatched service," said Aymami. "My goal is to deliver impactful sales results by expanding and nurturing strategic business relationships with our innovative approach to the burgeoning lighting category." 

About DMF Lighting

DMF brings a creative approach to lighting and offers industry-leading technology that sets the bar for performance, quality, and flexibility. Our in-house research and development team designs products that provide exceptional aesthetics and are modular, which allows our lights to adapt easily to project changes. DMF award-winning LED lights produce accurate color rendering, smooth dimming and have low power consumption. They complement and enhance how a room looks and feels without sacrificing energy efficiency. 

At DMF, we understand that light is more than illumination; light is what makes a space beautiful, useful, and ultimately, enjoyable. Learn more at