American Dream Unveils “The Ultimate Display”

June 13, 2024

EAST RUTHERFORD, NJ—The Ultimate Display, the moniker for the newest LED mega-spectacular at American Dream mall in East Rutherford, NJ, was recently unveiled. Part of a multi-year scope of digital display enhancements by SNA Displays, the mammoth EMPIRE™ Exterior LED display boasts more than 180 degrees of visibility and multiple sightlines from one of the busiest interchanges in North America including the New Jersey Turnpike, Route 3, and Route 120.

The Ultimate Display’s tapered design wraps the exterior façade of American Dream’s Nickelodeon Universe® theme park in a half circle that extends 556 feet, or nearly two football fields in length. At 45 feet tall at its tallest edge, it features a 12-millimeter pixel pitch and processes approximately 10.8 million pixels.

The large-scale digital upgrade is part of a collaboration between American Dream, SNA Displays and Infuse Digital, which works with commercial real estate companies to modernize and monetize their facilities with state-of-the-art digital displays by securing transactional advertising sales and long-term sponsorship investments.

“We’re incredibly excited about the opportunities The Ultimate Display will bring to American Dream and the spectacular canvas this display provides for brands,” said Brian Williamson, director at Infuse Digital, which manages the digital network at American Dream. “Our partners at American Dream and SNA Displays delivered a top-quality product in a very challenging environment. The Ultimate Display is an amazing addition to our extensive inventory inside and out at American Dream.”

Located near numerous high-profile venues and major roadways, The Ultimate Display at American Dream is one of the most visible and recognizable LED spectaculars in the world. The digital signage network is supported by a robust content management system and 24/7 asset monitoring from the managed services team at SNA Displays. 

“With nearly 40,000 square feet of interior and exterior LED/LCD signage, providing great experiences, wayfinding, messaging, and revenue-generating advertising opportunities, American Dream offers one of the most dramatic takeover moments the digital signage industry has produced in this kind of venue,” continued Williamson. “Add to that a new LED mega-spectacular, one of the largest in the U.S., and the digital display network at American Dream is among the most complex and wide-reaching of any retail site in the northern hemisphere.” 

Just minutes from Manhattan, American Dream offers numerous attractions, including more than 250 retail stores and restaurants, an ice-skating rink, mini golf, SEA LIFE® Aquarium, the first indoor ski slope in the U.S., the DreamWorks Water Park, the LEGOLAND® Discovery Center, and a Nickelodeon Universe® theme park—all on a campus that is over three million square feet.

AMA Electric Sign Company provided LED installation services.

Learn more at SNA Displays’ American Dream portfolio page.

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Infuse Digital

Infuse Digital, a new concept in commercial real estate enhancement, works with clients to modernize their facilities with state-of-the-art LED and LCD displays at little to no upfront cost. Led by veterans in the digital display and out-of-home advertising industries, Infuse Digital handles design and development, procurement of digital assets, sponsorship and advertising sales, messaging and content management, and all maintenance and service support.

Through extensive partnerships, we help our clients monetize their display assets by securing transactional advertising sales and long-term sponsorship investments. Learn more at infusedigital.com.