LED PixelBricks light glass advertising structure

M4, gateway to the West The M4 Tower, a 7-story glass advertising structure built by JCDecaux and designed by architects Foster and Partners, is illuminated from within by 80 PixelBrick LED fixture supplied by James Thomas Engineering.

Located in a prime position on the M4, the gateway road from Heathrow airport and the west of Britain into the centre of London, the tower has giant 50 m² advertising panels facing in both directions which are seen by over 1.5 million viewers every week.

In a first for outdoor advertising, the structure is made almost entirely from special glass. As a result of lines etched into each glass panel, the tower is able to transmit the light from the LEDs throughout the entire glass structure.

The PixelBricks are positioned inside the tower creating stunning full-spectrum color washes, and are perfect for projects of this nature as they generate little heat, run silently and consume very little power. The PixelBricks were supplied by Stage Electrics.

Lawrence Haines, Managing Director – large format, JCDecaux commented: "The PixelBrick fixtures satisfied the technical design brief and have brought the M4 Tower to life. Like the structure, its lighting is state-of-the-art and adds real impact ".

Advanced computer technology also allows the structure to adopt any colour to meet the specific branding needs of clients, adding additional impact.