Soraa adds to PAR30 and AR111 LED lamps for 50W to 120W halogen-equivalent replacement

Dec 18th, 2014
Soraa, the world leader in GaN on GaN™ LED technology, announced that it has extended its line of PAR and AR111 lamps to offer a full range of halogen replacement lamps from 50W to 120W halogen equivalent. The newly launched 12.5W line features a lower wattage addition to its award winning, full visible spectrum PAR30 and AR111 LED lamps, while maintaining the high Center Beam Candle Power (CBCP) characteristic of Soraa’s lamps. Featuring the world’s most efficient LED—Soraa’s third generation GaN on GaN™ LED—the company’s new 12.5W PAR30 lamps are the perfect lighting solution for 75W to 120W equivalent lighting applications in retail, hospitality and museum environments; while the 12.5W AR111 lamps offer an efficient choice for retail applications.

“The market is awash in low performance, poor light quality PAR30 and AR111 LED lamps, so when we introduced our full visible spectrum large LED lamp portfolio earlier this year, the reception was outstanding. And I’m pleased to announce that today, we made those lamps better,” explained George Stringer, Senior VP Americas Sales and Marketing at Soraa. “With low power consumption, a unique 8 degree beam enabled by our POINT SOURCE OPTICS, and VP3 VIVID COLOR and VP3 NATURAL WHITE technologies; our new lamps completely outshine the competition.”

Soraa’s POINT SOURCE OPTICS technology produces beautiful, high intensity and uniform beams. The optics technology enables the offering of an 8 degree narrow spot version with a CBCP of 20,000Cd—twice the CBCP from other LED manufacturers.

Soraa’s Violet-Emission 3-Phosphor (VP?) LED technology allows for perfect rendering of colors and whiteness. Utilizing every color in the rainbow, especially deep red emission, Soraa’s VP? VIVID COLOR renders warm tones beautifully and accurately, and achieves a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet/ultra-violet emission, the company’s VP? NATURAL WHITE is achieved by engineering the violet emission to properly excite fluorescing brightening agents including natural objects like human eyes and teeth, as well as manufactured white materials such as clothing, paper and cosmetics.

Soraa’s PAR30 and AR111 lamps are available in 50W to 100W (Soraa 95CRI VIVID) and 60W to 120W (Soraa 80CRI BRILLIANT) halogen equivalent light output; 8 degree, 9 degree, 25 degree, 36 degree, 50 degree, and 60 degree; as well as 2700K, 3000K, 4000K, and 5000K color temperatures. Both lamps are highly compatible with a broad range of enclosed, non-ventilated, indoor and outdoor fixtures. Additionally, Soraa's 8 degree lamps work with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

For more information on Soraa’s newest PAR30 and AR111 LED lamps, as well as MR16, PAR20 and PAR38 LED lamps, please visit: www.soraa.com.

Contact:

Andy Beck - for Soraa
+1-202-587-5634

Web site:

www.soraa.com

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