Arrow Northern Europe now supplies Cree’s high-power LEDs
-- Worldwide distribution agreement with Cree increases Arrow Electronics’ focus on lighting applications
Arrow Northern Europe, part of Arrow Electronics, Inc. (NYSE: ARW), announced it now offers industry-leading LED lighting components from Cree, Inc. (Nasdaq: CREE). Under terms of the worldwide agreement, Arrow Northern Europe is offering Cree’s XLamp® products in the UK and the Republic of Ireland, Denmark, Finland, Sweden, Norway and the Baltics.
The agreement between Cree and Arrow significantly enhances the range of products that Arrow supplies to designers and manufacturers of lighting products in northern Europe. The Cree XLamp power LED family offers high power products that are qualified for use in high-power applications up to one amp and includes the recently released XLamp XR-E LED. This LED is the first white power LED capable of producing 160 lumens (max. at 700 mA, typically 80 lumens at 350 mA) and the first power LED that is as efficient as fluorescent sources.
The new agreement is in line with Arrow’s strategy to increase its focus on the north European lighting market. This strategy includes investment in technical and sales support personnel capable of supporting the design and development of lighting applications.
“Adding Cree’s LED technology to our extensive product range demonstrates our commitment to helping customers accelerate design of high-brightness and power LED lighting solutions,” said David Spragg, technical and marketing director, Arrow UK. “This agreement gives our customers broader access to the products and support they need to remain at the leading edge of LED-based lighting designs.”
“Arrow Electronics represents the first global lighting distribution agreement Cree awarded and a major milestone in our strategy to grow global sales, marketing and distribution capabilities,” stated Bob Pollock, Cree senior vice president, sales. “With this agreement, Cree is aligning itself with one of the top electronic components distributors in the world and its large base of customers to drive the LED lighting revolution.”
Left to right: David Spragg, marketing & engineering director, Arrow UK and Bob Pollock, senior vice president worldwide sales, Cree.
About Arrow Electronics:
Arrow Electronics (www.arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and computer products. Headquartered in Melville, N.Y., Arrow serves as a supply channel partner for more than 600 suppliers and 140,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of 260 locations in 55 countries and territories.
Arrow Northern Europe is part of Arrow Electronics, Inc. Detailed information about Arrow’s operations in Northern Europe can be found by visiting www.arrowne.com.
Arrow Northern Europe Tel: +44 (0) 1279 441 144 Fax: +44 (0) 1279 455 526