DisplayLED adds digiLED FLEX to the BBC National Lottery studio set

Content Dam Leds En Ugc 2010 02 Displayled Adds Digiled Flex To The Bbc National Lottery Studio Set Leftcolumn Article Thumbnailimage File
21257 0 thumb Date Announced: 19 Feb 2010

displayLED has announced that its award-winning digiLED FLEX is now a regular feature of National Lottery draw shows on BBC1.

The National Lottery draws come from a dedicated "National Lottery HQ TV studio every Wednesday, Friday and Saturday evening and Camelot, operator of the UK National Lottery, works with Endemol UK the UK's largest independent TV production company, and Arqiva, to produce dedicated draw coverage from the purpose-built studio. The production team works to ensure that the draw shows stay fresh and visually exciting, and as part of this process approached displayLED in search of a creative, flexible and lightweight LED display to add to the studio set.

The displayLED team proposed the award-winning digiLED FLEX and Endemol carried out extensive tests to ensure the compatibility of FLEX within a broadcast studio and camera environment. The
FLEX passed all tests, proving to be well suited on both brightness control and refresh rate, even with slow-motion camera usage.
The high resolution digiLED FLEX circular screen runs messaging, branding and dramatic lighting and is positioned directly above the presenter hosting the draw shows.

The FLEX display,measuring 320mm high and 2,500mm wide, is made up of 40 FLEX tiles which are mounted onto a metal ring. The metal ring also holds 32 Chromostrip LED light tubes, acting as down-lighters. An
internal aluminium face takes on the colours from the FLEX and light tubes. Each lottery draw broadcast from the studio has its own colour theme. The digiLED FLEX display and Chromostrip tubes below it, along with the studio lighting, reflect each individual game’s colour
– red for Lotto, purple for Thunderball, green for Dream Number and blue and yellow for EuroMillions.

The FLEX screen content is managed via a digiPRO and digiLED Navigator with a hot swap secondary system running in parallel at all times. The Gallery sends 1 to 1 pixel mapped content via SDI to the digiPRO which then handles the broadcast quality conversion from SDI to DVI.
This document contains information from Display LED Screens Limited, which is confidential and/or privileged. The information is intended to be for the use of the recipient only and any disclosure, copying, distribution or use of any information contained within this document is prohibited. Horizontal and vertical positioning is managed via the software on the Navigator with camera suitable brightness levels being managed from the digiLED studio software.

The displayLED team installed the FLEX display and provided training to the relevant studio crew, so that they could operate FLEX themselves on show nights.

Rebecca Sanderson, Broadcast Manager for Camelot, said: "The anticipation of potentially winning big on Lotto, Thunderball ,Dream Number or EuroMillions is an exciting experience for TV viewers
with tickets for that night’s games, and the draw shows themselves need to reflect the drama of the numbers being called live on TV. By installing an LED ring in the studio, we wanted something
creative and flexible and are very pleased with the added dramatic dimension the digiLED FLEX brings to the lighting of the National Lottery draws.”

Jules Fuller, Executive Producer, Initial – “We were looking for a bold new look for the show and the new design already featured a lot of practical lighting and plasmas, so we needed something that would punch through. The LED ring is working well for us, we’re pleased with the results and the guys at displayLED have been very good to work with.

Graham Burgess, Managing Director, displayLED - “We have had a phenomenal level of interest from the TV community and we’re delighted that the first use of FLEX on British TV is for a show as high profile as the National Lottery. FLEX is the perfect solution, providing a flexible display for high resolution images in a confined TV studio space.”

NOTES:
The award-winning digiLED FLEX can be moulded to the contours of displays to form smooth curves, whilst still displaying high resolution video. Literally an LED video skin, FLEX has opened up new and exciting possibilities for creative designers to develop unique concepts in the rental,staging and the wide ranging fixed installation market.

Contact
Sian Sparkes D +44 (0) 20 7381 7843 M +44 (0) 7977490203

E-mail:info@displayLED.com

Web Site:www.displayLED.com

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