Daktronics supplies LED displays to renovated Today set
BROOKINGS, S.D.--NBC Universal recently unveiled the renovated NBC News’ “Today Show” set, which includes four high-resolution Daktronics ProStar® light emitting diode (LED) video displays. The studio, located in NBC’s glass-walled, ground-floor production facility at the corner of 49th Street and Rockefeller Plaza in New York, attracts millions of visitors each year who peer into its windows and become a part of the morning broadcast.
The installation marks the first LED video displays with three and four millimeter center-to-center picture element spacing from Daktronics ProStar® line installed on a live set. The HD-capable displays run news clips, background graphics, and Plaza shots behind “Today’s” team as they deliver current events to more than six million viewers daily across the United States.
Each of the four ProStar® displays measures approximately seven-and-a-half feet high by three feet wide. A display located in the studio corner behind “Home Base,” the main desk, reveals the Plaza to the studio cameras, creating a virtual window and masking a structural column that obstructs the view. Two other displays mount to dolly carts and integrate into the interview sets. The fourth display is positioned behind the news desk.
ProStar® technology, HD-ready and available only from Daktronics, uses the latest in red, green and blue (RGB) LED technology to present live and recorded video images, colorful animation and graphics, brightness, and wide angle visibility. The new video displays will receive live HD-video feeds using Daktronics Venus® 7000 controller and V-Link® video processor.
NBC News pioneered the morning news program when it launched “Today” over 54 years ago. The three-hour live broadcast provides the latest in domestic and international news, weather reports and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports. After more than 48 years of the standard two-hour format, the third hour was launched in October of 2000, making “Today” the only three hour national morning show broadcast. The program is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for more than ten consecutive years.
Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, computer-programmable displays, and large screen video displays, control systems and electronic scoreboards,. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.
Daktronics, Brookings Media Relations: Julia Angerhofer, 605-697-4699