Integration’s new LED driver enhances flash power in camera phones

Date Announced: 02 Nov 2006

-- The IA2521 Power Management IC Provides the Industry’s Highest Flash Performance at Lowest Cost, Enabling Superior Picture-Taking Quality

Mountain View, California - Integration Associates, a high performance analog, mixed-signal semiconductor solutions provider for wireless, wireline, and power management applications announced today the launch of the IA2521 Camera Flash LED Driver, an enhanced performance, low cost power conversion IC.

Using only a 1.5 microhenry inductor, the IA2521 provides the highest efficiency of any device currently in the market, and is optimal for next generation Camera Phone, Digital Camera, and PDA applications worldwide. IA2521 will facilitate brighter flashes, enabling higher quality pictures.

The IA2521 Camera Flash LED Driver features a Buck-boost converter for LED camera flash, separate flash light and flash modes, and provides up to 4 watts of output power. Full flash brightness is reached as quickly as a xenon tube.

The IA2521 incorporates spread-spectrum switching to minimize EMI, is self-protected against open-string conditions and thermal overloads, and is available in a 3x3 QFN or MSOP-8 package.

Commenting on the launch, Scott Parker, VP of Sales and Marketing said, "With the IA2521, Integration deploys a similar strategy in the DC/DC arena to that offered via the EZSwitcherTM family of AC/DC converters—added benefit to the OEM through reduced BOM cost and increased functional integration."

Pricing
The IA2521 IC is priced at $.90 each (USD) in quantities of 1,000 units.

About Integration Associates
Integration Associates is a privately held, fabless semiconductor company headquartered in Mountain View, CA, USA, with offices and design centers in Budapest, Hungary, Lisbon, Portugal, and the United Kingdom. Integration Associates designs and delivers tested wafers and packaged ICs for Wireless, Modem/Wireline, and Power Management applications for a wide range of systems, from notebook computers to communications networks.

Contact
Nick Dutton Business Development Tel. (+1) 650-969-4148

E-mail:ndutton@integration.com

Web Site:http://www.integration.com

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