Philips welcomes American DJ as new licensee for its LED-based luminaires

Date Announced: 25 Jun 2009

Eindhoven, The Netherlands – Today Philips (NYSE:PHG, AEX: PHI) announced that a number of companies all belonging to the American DJ Group have joined Philips’ solid state luminaires and retrofit bulb license program that was introduced last year. Through the license, the American DJ companies get access to a broad range of LED system and control patents of Philips. This license agreement will further accelerate the growth of the LED lighting market.

The American DJ Group is a leading global supplier of disc jockey, club, entertainment, display and architectural lighting equipment as well as audio equipment and trussing. The company is well known in the entertainment and theatrical industry. The companies that signed the license are American DJ Supply, Inc., Elation Lighting, Inc. Acclaim Lighting, LLC, Eliminator Lighting, LLC, based in the US and A.D.J. Supply Europe B.V., based in the Netherlands. The license covers all worldwide sales of LED-based luminaires that are sold by these companies.

Toby Velazquez, Director American DJ: "The American DJ Group is committed to bringing new and innovative LED products to all of the lighting markets we serve. LED technology is creating new opportunities to grow the lighting market for our company and its customers. We welcome the opportunity to work with a technology leader like Philips to offer our customers this extensive and advanced array of LED and controller solutions."

“Philips is committed to foster the growth of the solid state lighting market by making its patented technologies available to the industry. We, therefore, are very pleased to have American DJ as our license partner which is important to further grow the LED industry.” said Frank Bistervels, Senior Director Licensing, Philips Intellectual Property & Standards.

Philips’ licensing program, launched mid 2008, offers access to many LED luminaire-related inventions of Philips to simplify the use of LED technologies by third parties.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Contact
Marc Nieuwhof Philips Intellectual Property & Standards Tel. +31 (0) 40 27 40625 or Joe Fucini American DJ Tel. + 1 248 374 2882 joe@fucinipro.com www.americandj.com

E-mail:Marc.nieuwhof@philips.com

Web Site:www.ip.philips.com/licensing/ssl

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