AC/DC rocks on to Europe backed by massive Daktronics display screem

Mar 3rd, 2009
Date Announced: 03 Mar 2009

BROOKINGS, S.D. – After rocking North America with 42 shows throughout the United States and Canada, AC/DC’s Rock ‘N’ Roll Train docked at Telenor Arena in Oslo, Norway on Wednesday Feb. 18 to kick off the European leg of the band’s Black Ice Tour. The group’s high-tech set includes cannons, a wrecking ball and a ‘Whole Lotta of Rosie’ (in the form of a 60-foot inflatable doll) and features a massive 70 square meter Daktronics LED video display comprised of modular PST-10 panels.

The display, provided by Screenworks, the tour’s official video partner, brings AC/DC’s shows to a dramatic opening as a massive mechanical train appears to crash through it while the band strikes the opening chords of “Rock ‘N’ Roll Train”. Moving along a synchronized track, the display divides in two as the locomotive steams through, forming a pair of smaller displays at opposite ends of the stage which then screen live video, colorful animations and engaging crowd shots before coming back together at the end of the show.

“With the band’s Black Ice album debuting at #1 in multiple countries throughout Europe, there’s no question that AC/DC’s European fan base has been anticipating their arrival,” said Myron Linde, Daktronics Mobile and Modular Sales Manager. “It has been a pleasure working with Screenworks, a leading designer and provider of mobile and modular video systems, to help create a unique display system to add extra fuel to the European leg of one of the biggest tours in AC/DC’s storied history.”

The video display, measuring approximately 7.3 m H x 10.4 m W, is comprised of Daktronics latest high-end addition to the PST series, PST-10 panels. These panels feature MAG-10 technology, a new breed of indoor/outdoor display module that uses 3-in-1 black-stamped LEDs allowing the display to keep a low profile on stage and then surge with imagery—bringing bright, vivid images to fans.

The display was a huge hit during the band’s North American tour. Fans scream with enthusiasm as the screen splits and the train comes forward, adding an extra dimension of excitement and interactivity to the show. The PST-10’s balance between superior video quality, uniformity and ease of transport make it the ideal fit for this tour, which will blitz through Europe, Asia, and Australia before it’s all said and done.

The European leg of the Black Ice Tour will hit up a number of major cities throughout Europe, performing before numerous sold out crowds, before concluding in Glasgow, England in late June.

About Screenworks
With more than 15 years in the industry, Screenworks NEP is the world’s foremost designer and provider of mobile and modular LED video screens for entertainment, corporate, civic and sporting events. Founded in 1990 by Tom McCracken and Danny O’Bryen, BCC Video and Screenworks revolutionized mobile video by using broadcast quality fly packs and mobile and modular video trucks to bring colorful video to a number of big stages across the country. Their vast inventory of mobile and modular LED video products continues to grow as innovations take place in the video industry. The company has proudly been featured as the official video partner for a number of big name acts, including the Dave Mathews Band, Rolling Stones, Tim McGraw, The Who and Kenny Chesney.

About Daktronics
Daktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems.

Contact
Julien Jasserme International Marketing

E-mail:julien.jasserme@daktronics.com

Web Site:www.daktronics.com

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