Daktronics Video Technology Highlights Newest Must-See Las Vegas Resort

Content Dam Leds En Ugc 2009 03 Daktronics Video Technology Highlights Newest Must See Las Vegas Resort Leftcolumn Article Thumbnailimage File
18250 0 thumb Date Announced: 19 Mar 2009

-- M Resort Spa Casino Shines with Daktronics LED Video Signage

BROOKINGS, S.D. –- What would Las Vegas’ newest billion dollar casino resort be without dynamic LED signage? That’s exactly what M Resort Spa Casino officials pondered last fall before they contracted and purchased two outdoor LED video displays and ProPixel® freeform video elements for two channel letter logo displays from Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., the world’s leader in LED displays.

Measuring approximately 24-feet-high by 38-feet-wide, installers placed two LED video displays back-to-back on the M Resort’s front entrance pylon marquee. Prior to the March 1st grand opening, display operators advertised the date with pre-recorded video and animations. The M Resort plans to use the display primarily for on-premise property advertising.

Not to be outdone, Daktronics ProPixel® freeform video puck elements illuminate two 44-feet-tall channel letter displays placed on opposite ends and sides of the M Resort’s 400-feet-tall tower. Perfect for unconventional shapes, ProPixel® elements can be added anywhere architects desire an artistic video effect.

Daktronics video technology helps enhance gaming facilities themes and provides incredible ambiance that keeps guests returning. By pushing the boundaries of LED technology, Daktronics video displays wrap structures of any shape and size, add dimension and dynamics to flat surfaces, and turn gaming facilities’ logos into impacting,
motion-driven signage.

Positioned along South Las Vegas Boulevard and St. Rose Parkway, the upscale, service and value-oriented M Resort has officially become the newest addition to the Las Vegas Strip. Located on more than 90 acres, the M Resort towers 400 feet above the Strip and owns and operates all nine of its restaurants and five destination bars, which feature the next-generation dining experience with unique culinary concepts and innovative social dining
atmospheres.

Anthony A. Marnell, III developed the M Resort and partnered with Marnell Corrao Associates (MCA) for the construction of the resort. MCA is responsible for the design and/or construction of dozens of resorts in Las Vegas including Wynn Las Vegas, Bellagio, Mirage, Rio All-Suite Hotel & Casino, Palazzo Suites, New York New York,
Caesars Palace, and Treasure Island, to name a few.

About Daktronics
Daktronics is recognized as the world’s leading provider of full-color LED video and messaging displays. Daktronics began manufacturing LED video displays in 1997. Since then, nearly 5,000 full-color large screen LED displays have been sold and installed in commercial and sporting facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of LED video displays. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com/gaming, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

About M Resort Spa Casino
M Resort Spa Casino is located on over 90 acres at 12300 Las Vegas Blvd. S. on the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort provides optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort offers 390 guest rooms and suites, over 92,000 square feet of gaming, nine restaurants and five destination bars, more than 60,000 square feet of meeting and conference space, a state-of-the-art spa and fitness center and a 100,000 square foot events piazza.

Future developments for M Resort will bring up to one million square feet of retail in a partnership with Taubman Centers Inc. and a 14-screen digital movie entertainment complex. For more information, visit www.theMresort.com.

Contact
DAKTRONICS MEDIA RELATIONS: Julia Angerhofer, Daktronics Commercial Marketing tel (605) 692-0200 ext. 56779 e-mail Julia.Angerhofer@daktronics.com M Resort Spa Casino: Rina Foster, Preferred Public Relations tel (702) 254-5704 e-mail rina@preferredpublicrelations.com

E-mail:tyler.campbell@daktronics.com

Web Site:www.daktronics.com

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