Watchfire installs digital billboard in Harrisburg/Hershey for Premier Media

Date Announced: 26 Aug 2008

INDIANAPOLIS and DANVILLE, Ill. – (August 26, 2008) – Harrisburg and Hershey, Pa. commuters will see a more vivid and sharp digital billboard on the horizon beginning this week. Premier Media has installed the area’s first 19mm, super-vivid billboard manufactured by Watchfire Digital Outdoor. The 14’ x 48’ digital billboard is located on Route 322, east of I83.

Premier Media selected a Watchfire second-generation LED billboard, which is the only 19mm billboard in the market. The Watchfire billboard features 768 LEDs per sq. ft., a super-vivid 7,500 nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best looking LED billboards available.

“Advertisers are very excited about the new digital billboard because it affords the ability to display a commercial throughout the entire day or precisely control the run schedule at specific daily intervals where they believe their message to be most effective,” said Pat Lyons, president of Premier Media. “This flexibility allows for an extremely cost effective marketing spend. The billboard’s sheer size, strategic location in the marketplace, and crispness of image ensures a very positive impression.”

Current advertisers using the digital billboard include car dealerships, home improvement stores, restaurants, home decorating services, furniture retailers and others.

“We are pleased that Premier Media selected Watchfire for the area’s first 19mm digital billboard,” said Darrin Friskney, director of Watchfire Digital Outdoor. “This is a market that is accustomed to digital billboards so they will be pleasantly surprised when they see how vivid and life-like the image on the billboard looks. We look forward to working with Premier Media and to providing more digital billboards in the Harrisburg/Hershey market.”

Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. Watchfire boards comply with the 2006 International Building Code.

For a free guide on how the Economic Stimulus Act can provide up to $100,000 in tax cuts on digital billboards purchased in 2008, go to

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis.

Clarus Communications Linda Muskin, 847-432-7300


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