D3 debuts largest continuous surface digital LED screen in Times Square

Feb 9th, 2011
Content Dam Leds En Ugc 2011 02 D3 Debuts Largest Continuous Surface Digital Led Screen In Times Square Leftcolumn Article Thumbnailimage File
Date Announced: 09 Feb 2011

New York - D3 LED, LLC (D3), the world's leader in specialized LED digital display applications, has built and installed the largest continuous surface digital LED screen to date in New York's Times Square. The custom display is located at 1568 Broadway above the entrance to the Doubletree Guest Suites Hotel at West 47th Street.

D3 designed and engineered the 82,000 lb. LED display for its client, TSQ Digital. It measures one hundred feet wide by fifty feet high, and was designed to serve multiple advertisers. The LED display is capable of exchanging data transmitted via cell phone and broadcasting HD video feeds, providing a unique interactive platform for third-party advertisers.

"D3's proprietary digital technology allows advertisers to create interactive and customizable branding experiences for consumers," said Jason Barak, D3 managing partner. "Our newest LED display system at 1568 Broadway is a real game changer, and it absolutely raises the bar in the digital display space."

The display uses 5 million LEDs, enough to circle the entire island of Manhattan if laid end-to-end. These LEDs are configured into 3200 of D3's 10mm TE modules that are housed in 18 individual cabinets. The display is 4x HD resolution, and its Front End system was designed by D3 to drive the display at very high frame rates. Additionally, a live 3G-HDSDI video production studio enables the display to be utilized for live events in Times Square. In fact, this past New Year's Eve, a live Twitter feed could be seen streaming on the display as event revelers looked on.

D3 has been setting the gold standard in digital display since it was founded in 2005. The Company is responsible for designing and engineering more than 70% of all digital displays in New York's Times Square including for Aeropostale, Disney Store, Walgreens, ABC Studios, Forever 21, M&M World, and many more. For additional information about D3 visit www.d3led.com.

About D3 LED, LLC (D3)

Founded in 2005, with principal operations in New York City and Rancho Cordova, CA, D3 is the world's leader in specialized LED digital display applications. Pioneers in design, engineering and technology, D3 manufactures highly sophisticated and innovative LED displays and out of home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. The Company's displays can be found throughout the world, and most notably include the Walgreens spectacular, ABC Studios super sign, JVC billboard display, Disney Store, Aeropostale, Quiksilver, and Forever 21 -- all located in New York's Times Square.

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D3 LED, LLC

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Web Site:www.d3led.com

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