ALT Asteria MR16 wins 2011 Red Dot Product Design award

May 12, 2011
Date Announced: 12 May 2011 Taipei - The Taiwan leading high power LED lighting manufacturer Aeon Lighting Technology (ALT) proudly announced to win 2011 Red Dot Product Design Award by Asteria MR16. After winning M Technology and iF Design Award, ALT, once again, is recognized by international design institution through excellent quality and stability design. Outstanding from more than 60 countries and 4000 competitors, ALT has become the first LED lighting manufacturer in Asia to acquire top three design award in the world. ALT using industrial art and eco-friendly for design conceptEstablished in 1955, Germany Red Dot Design Award is one of the most honorable design awards in the world, paralleled with Germany iF Award, M Technology Award, American IDEA Award, and Japanese Good Design Award. This year, there are more than 60 countries and 4000 works to participate this award. All candidate works have to pass the most strict selection process. The evaluation criteria are including creativity, function, ergonomics, eco-awareness, safety, and brand value. All criteria have to be top class in the world and to fulfill consumers’ high standard requirement in order to win this prize. The CEO of ALT, James Liang, says that ALT is able to acquire 3 world-class design awards by its leading R&D and design ability. It also shows that ALT is qualified to represent Taiwanese LED industry among other international brands. ALT will continue to develop high quality LED lighting products and bring the world to premium lifestyle. The awarded product—Asteria MR16 can save more than 75% electricity compared to traditional incandescent lamps. The life span is 60 times longer than traditional halogen bulb. The safety is also under international standard with UL, TUV, LVD, CE, and FCC certifications. The product doesn’t content any toxic material with RoHS approval. Besides, ALT applied aerospace cutting-edge heat-dissipation technology and unique heat fin design, with quality and art-sense. This product is perfectly fulfilled critical jury of Red Dot Award with utility and design sense. The red dot design awardThe red dot design award dates back to 1955 and is now the world’s largest and most distinguished design competition. It breaks down into the three disciplines “red dot award: product design”, “red dot award: communication design” and “red dot award: design concept”. There were almost 14,000 entries from 68 countries in the year 2010 alone.You can get more information on the website Aeon Lighting Technology Inc. Aeon Lighting Technology Inc. produces a wide range of high-performance LED lighting products. With cutting-edge electronic manufacturing, industry-leading thermal management technology and high-performance optics, ALT holds more than 100 patents and safety certifications worldwide. ALT shares its core technology and engineering with their partner, a world leading industrial server manufacturer located in San Jose, USA. Founded in 2007, ALT is headquartered in Taiwan and is proud to be the first ever LED lighting company to receive international recognition by winning the prestigious IF Product Design Award in 2009 and Red Dot Product Design Award in 2011 for its Asteria-series LED MR16.

Jerry Chou TEL: +886-2-8226-1289 ext 3004 FAX: +886-2-8226-9066

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