Nexxus Lighting announces factory-direct commercial web portal

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33689 0 thumb Date Announced: 30 Nov 2011

Website for LED replacement lamps goes live on DECEMBER 14

CHARLOTTE, NC, November 30, 2011 – Nexxus Lighting, Inc. (NASDAQ: NEXS) today announced its new ArrayLEDdirect.com commercial web-portal. ArrayLEDdirect.com is designed to streamline an antiquated supply chain, while expanding the commercial customer base for the Array® brand of specification-grade LED replacement lamps. The portal also provides commercial customers with new services and support based on specific business needs, including new cost-saving tools and ROI calculators.

ArrayLEDdirect.com serves ESCOs, lighting maintenance contractors, facility and property managers as well as home builders. With their own unique user-IDs, customers will be able to receive special pricing, order on-line and get shipment tracking and delivery information.

ArrayLEDdirect.com will go live on December 14, 2011, but commercial customers can pre-register on the site to receive special discounts and other incentives on initial orders.

“We have been evaluating the antiquated way in which lighting products are sold for some time,” stated Mike Bauer, President & CEO of Nexxus Lighting. “We developed ArrayLEDdirect.com to create a new business model for selling and expanding the adoption of LED light bulbs for the commercial market.”

“If you look at other industries, traditional distribution and product delivery models are being replaced with new technologies and web-based solutions. After hearing our customers complain about the existing supply chain and seeing the added cost layers and sales inefficiencies, we decided to start with a blank sheet of paper to sell products in a new way with a higher level of service at very competitive pricing. The net result is we have completely changed the model with our ArrayLEDdirect approach,” concluded Bauer.

About Nexxus Lighting, Inc.

Nexxus is a leader in high performance LED replacement light bulbs under its Array® Lighting line of products. The company holds 39 issued U.S. and foreign patents and 32 patent applications pending related to its Array® Lighting and Lumificient product offering. Nexxus is committed to leading edge design and introducing LED products that set the standard in the industry in terms of performance and reliability.

Contact
Katie Weber Nexxus Lighting, Inc. 704 405-0416

E-mail:kweber@nexxuslighting.com

Web Site:www.arrayleddirect.com

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