Leotek unveils new logo, rebranding plans to emphasize solid-state lighting
SAN JOSE, CALIFORNIA - Leotek Electronics USA Corp., a pioneer of the LED industry since 1992, is pleased to announce the introduction of a new logo. Dr. James Hwang, president, and a veteran eleven-year employee notes, “This is an exciting period of transition for Leotek, and rebranding the company now is intended to convey not only Leotek’s successful history, but also our strong desire to continue as an innovator of the LED lighting industry. This new logo exemplifies Leotek’s total commitment to solid state lighting technology, and celebrates our transition to becoming a truly international leader of LED lighting.”
In the new logo, the bright letter “O” is suggestive of a single LED source, while the chosen font represents the company’s clean, simple and contemporary approach to product design. The timing of the introduction is especially appropriate as Leotek capitalizes on its status as one of the leading North American suppliers of LED traffic signals and street lights, and transitions to achieving significant global success with numerous innovative products. With a major commitment to R&D, state-of-the art testing equipment, significant product tooling investments and new manufacturing facilities, the future for Leotek is even brighter than the letter “O”.
Leotek Electronics USA Corp., located in California’s Silicon Valley since 1997, and celebrating over twenty years as an LED lighting manufacturer, is globally recognized as a pioneer in light-emitting diode technology. With millions of LED products installed worldwide, Leotek offers a substantial history of proven performance. The company manufactures innovative LED lighting products for applications encompassing traffic and transit; street and area; petroleum, convenience, grocery and retail stores.
Leotek is committed to developing emerging solid-state technology that offers greater longevity and environmental viability than traditional lighting sources, while reducing energy consumption and maintenance costs. In 2007, Leotek was acquired by Lite-On Group, a multi-billion dollar electronics manufacturing conglomerate.
Tammy Clark, Leotek Electronics USA Corp. 408-380-1788