In addition to his roles as conference program director for LightSPEC West and LightSPEC Midwest events, Clifton is a contributor to LEDs Magazine and CEO of Clifton Lemon Associates, a consultancy providing strategy, marketing, and education services to the lighting and energy industries. He was formerly business development director for the California Energy Alliance; marketing communications manager for Soraa; director of business development at Integral Group; and founder and CEO of BrandSequence. An active writer and speaker and a past president of the Illuminating Engineering Society, San Francisco section, Clifton has extensive experience in curriculum development for professional training in lighting and energy efficiency. Along with Randall Whitehead, Clifton is the co-author of Beautiful Light: An Insider’s Guide to LED Lighting in Homes and Gardens (Taylor and Francis, 2021).