Energy-efficient lighting provider EarthTronics appoints lighting industry exec Tripp Smith as sales VP

Muskegon, Mich. -- EarthTronics, dedicated to developing innovative energy efficient lighting products that provide a positive economic and environmental impact for its customers, announced that it has appointed Tripp Smith as the Vice President of Sales. Tripp is an accomplished sales executive with more than 30 years of experience in the lighting industry. His charge will be to help develop and execute new strategies to profitably increase sales opportunities, and expand market share for EarthTronics in North America.

Prior to joining EarthTronics, Tripp spent more than 22 years with GE Lighting in a variety of sales and leadership roles in both the retail and commercial lighting businesses. He's also held key sales and leadership positions with Philips Lighting, Osram Sylvania Lighting, Lithonia Lighting and Feit Electric. "Tripp has consistently demonstrated an ability for forward-thinking that produces strong, sustainable sales results, while driving top and bottom-line benefits throughout his career," said Kevin Youngquist, Executive Vice President North America. "His expertise will be very important to EarthTronics as we continue to create and deliver energy efficient lighting solutions for our distributors, retailers and customers." Tripp earned a Bachelor of Business Administration in Marketing and Finance at Memphis State University. He and his wife, Kathy, reside in Fullerton, Calif. About EarthTronics EarthTronics is dedicated to developing innovative energy efficient lighting products that provide a positive economic and environmental impact for our customers. Founded in 2007, EarthTronics, Inc. is a Michigan based company located in Muskegon. EarthTronics energy-efficient lighting solutions include LED and CFL lamps from 5 to 65 watts, replacing 25- to 300-watt incandescent lamps. EarthBulb LED solutions are ideal for decorative and display lighting, downlights and general area lighting. EarthTronics covers it all. EarthTronics has warehousing in the United States and Canada.