Date Announced: 20 Mar 2014 Arkon Engineers Provide Dixie Buick Unique Solution- Dixie Sales Manager: LEDs Provide Advantage Over Competition- $35,000 Annual Power Savings to Payback in less than 3 Years- Mixing Fixture Wattages Optimizes Aesthetic, SavingsThe arms race was on for Dixie Buick GMC in Fort Myers, Fla. The goal? Sell more cars. The weapon? Lot-enhancing lighting.âMy competitors have all improved their lights over the last several years,â said Steve Johnson, the dealershipâs sales manager. âStill, our Arkon LED lighting stands out among them all.âJohnson and Dixie Buick Owner Richard Atkins were having problems with their existing lighting, and they knew they had to find the most cutting edge lighting technology to outpace the other car lots on the South Florida strip where theyâre located. The solution was to replace Dixie Buickâs 80 1,000-watt metal halide bulbs with a mix of 120-, 200- and 300-watt Shoeboxes from Arkon LED.Arkonâs lighting engineers performed an in-depth light field study and determined the best strategy for Dixie Buick. The result was bright light throughout the facility with optimized power usage. The lighting conversion is expected to yield Dixie Buick $35,000 per year in savings, which will pay back the cost of the project in about two years.âWhy make the back of the car lot look as bright as the front?â Arkonâs Greg Papandrew asked. âBy selectively reducing wattage, we were able to shave a third off the already-reduced power consumption.âIn addition to the optimized power and cost savings, Dixie Buick will enjoy the other benefits of top-of-the-line LED lightingâdrastically reduced maintenance, increased safety and security, and the aesthetic appeal to sell more cars.âThe difference between the lighting now and before is truly night and day,â Johnson said. âWhen you drive down the street, we are the most visible store on the strip of car dealers. If you are on the lot looking at a car, you can actually see in the car, see the interiors, read the window labels. It has made all the difference.â
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