Hershey Entertainment & Resorts selects new Daktronics LED video displays

Sept. 3, 2015
BROOKINGS, S.D. – Aug. 25, 2015 – Hershey Entertainment & Resorts (HE&R) of Hershey, Pennsylvania, has selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to outfit GIANT Center with multiple video displays, including a centerhung configuration. Installation is taking place this summer and will be completed before the fall sports seasons begin.

"When we looked for a partner on this important project, Daktronics stood out and has been a strong collaborator with us. We are excited that this new addition will create an even better experience for our fans and guests during their visits to GIANT Center events and AHL Hershey Bears hockey games," said Kevin Stumpf, General Manager of Attractions & Entertainment at HE&R.

The centerhung configuration will incorporate four unique, convex-curved LED video displays, each measuring approximately 13.5 feet high by 24 feet wide. The displays feature 6 millimeter line spacing and wide-angle visibility ensuring a great viewing experience from any seat in the house. These displays feature variable content zoning, which allows them to show one large image or to be divided into multiple zones that can be filled with any combination of live video, instant replays, animations, scoring information, up-to-the-minute statistics and sponsor highlights.

Included with the centerhung configuration is a ring display with 10 millimeter line spacing that measures 3 feet high and has a circumference of 94.5 feet. The installation will also include an endwall display measuring 13.5 feet high by 31 feet wide with a 10 millimeter line spacing and a ribbon display mounted to the fascia of the seating area that will measure 2 feet high by 906 feet wide and feature 15 millimeter line spacing. These displays will help enhance the fans’ game-day atmosphere with statistics, scores, animations and sponsor highlights.

“Daktronics is very proud to partner with Hershey Entertainment & Resorts on this truly impressive upgrade at the GIANT Center” said Scott Willson, Daktronics sales representative. “The new fully integrated centerhung, ribbon displays and end zone display will set the bar for minor league hockey venues around the country. We worked closely with the talented staff at the GIANT Center to come up with this unique design and we look forward to opening day. The loyal fans around Hershey are going to be blown away by the new atmosphere in the arena.”

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About Hershey Entertainment & Resorts
Hershey Entertainment & Resorts is proud to help fulfill the dream of our mutual founder, Milton S. Hershey, by supporting Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need, www.mhskids.org.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:

Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200

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